The world of telephone surveying is rapidly changing. With the rapid pace of conversion to cell phone or wireless only households growing at a rate of almost 2.5% per year, and hovering somewhere around 1/3 of all American households, the reliability and validity of landline telephone surveys are increasingly threatened. Standage Market Research has a unique advantage in our ability to dial cell phone numbers without fear of running afoul of the law, and with the same procedures we use for all of our samples.
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